How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleAKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues...
WPP agency Grey is set to merge its capabilities with AKQA across five markets--Italy, Belgium, China, the United Arab Emirates and Australia--in an efficiency drive that will allow it to focus on its...
View ArticleDisney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and...
View ArticleGroupM Launches Dedicated Women’s Sports Marketplace at Upfront
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media investment group, announced it's launching a dedicated women's sports marketplace ahead of...
View ArticleTribeca Festival Expands Its X Programming and Awards for Advertisers
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising...
View ArticleCall for Nominations: ADWEEK’s 2024 Champions of Change
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women...
View ArticleCelebrity Cats Compete in Sheba’s March Madness-Style Tournament
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race...
View ArticleThere’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take...
View ArticleBurger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a...
View ArticleWhy Advertisers Claim Meta Owes $7 Billion in Damages
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of...
View ArticleADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also...
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